Product Variety in Automotive Industry: Understanding Niche Markets in America (SpringerBriefs in Business)
Price: $53.71
(as of Apr 27, 2025 20:11:18 UTC – Details)
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.
Publisher : Springer; 2014th edition (October 17, 2013)
Language : English
Paperback : 74 pages
ISBN-10 : 9783319019062
ISBN-13 : 978-3319019062
Item Weight : 3.99 ounces
Dimensions : 6.1 x 0.18 x 9.25 inches
