The Glitter Plan: How We Started Juicy Couture for $200 and Turned It into a Global Brand
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Part memoir, part business manual, and 100% juicy—the inside story of Juicy Couture, one of the most iconic brands of our times
While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela’s one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends’ project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool.
Pamela and Gela built an empire from the ground up, using themselves as models to build their patterns and placing their merchandise by storming into stores and handing out samples. They balanced careful growth with innovative tactics—sending Madonna a tracksuit with her nickname, Madge, embroidered on it—and created a unique, bold, and unconventional business plan that was all their own: the Glitter Plan.
Now, Pam and Gela reveal the secrets of Juicy’s success: how they learned to find and stick with the right colleagues and trust their instincts when it became time to move on to their next project. They also share their missteps and hilarious lessons learned—like the time robbers stole one thousand pairs of maternity shortalls, which the partners took as the first sign to get out of the maternity clothing business.
Told in the bright, cheery voice that defines Juicy style even today, The Glitter Plan shows readers how to transform passion and ideas into business success. Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the story of spirit and savvy behind Pam and Gela’s multimillion-dollar fashion empire.
ASIN : 1592409350
Publisher : Avery
Publication date : May 19, 2015
Edition : Illustrated
Language : English
Print length : 256 pages
ISBN-10 : 9781592409358
ISBN-13 : 978-1592409358
Item Weight : 8 ounces
Dimensions : 5.25 x 0.65 x 8 inches
Customers say
Customers find the book enjoyable to read, particularly as a summer beach read, and appreciate its inspirational content as a down-to-earth success story. The book is simple to follow, with one customer noting how it goes through each aspect thoroughly. However, the content receives mixed reviews, with one customer highlighting how it explains the history of Juicy Couture, while another points out it lacks detailed business information.
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