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The End of Fashion: How Marketing Changed the Clothing Business Forever

Original price was: $18.99.Current price is: $11.07.

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(as of May 15, 2025 10:11:10 UTC – Details)


A solid, hard-hitting, and uncompromising journalistic look at the fashion industry.

The time when “fashion” was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi’s business spiraling.

Publisher ‏ : ‎ William Morrow Paperbacks
Publication date ‏ : ‎ August 22, 2000
Edition ‏ : ‎ Uncorrected Bound Galley
Language ‏ : ‎ English
Print length ‏ : ‎ 352 pages
ISBN-10 ‏ : ‎ 0060958200
ISBN-13 ‏ : ‎ 978-0060958206
Item Weight ‏ : ‎ 10.4 ounces
Dimensions ‏ : ‎ 5.31 x 0.79 x 8 inches

Customers say

Customers find the book entertaining and well-written, with one comparing it to a Sherlock Holmes mystery. Moreover, they consider it truly insightful, with one describing it as a great one-stop-shop overview of the fashion business. Additionally, the book receives positive feedback for its pacing, with one customer noting its exploration of different fashion empires. However, the historical recounting receives mixed reactions, with several customers finding it outdated.

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The End of Fashion: How Marketing Changed the Clothing Business Forever
The End of Fashion: How Marketing Changed the Clothing Business Forever

Original price was: $18.99.Current price is: $11.07.

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